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Television





Aim of Page:
Discuss Television in relation to New Media - for example, the relationship between Television and New Media? ... Also other related topics that you may find relevant.


Entertainment Tonight
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Political campaigns are more amusing than ever with the election looming closer each day. Wednesday nights on ABC have become a 75 minute barrel of laughs. Gruen Nation at 9:00PM and Yes We Canberra! at 9:45PM, followed by the ever-popular Lateline. I am not joking about Lateline being popular. It reached it highest viewing ratings last week with the return of the Chaser. Elections are accompanied by the repetitive campaigning of both parties, the norm of any election. I thought Howard and Rudd's campaigns were amusing last election but they've been outdone. Gillard and Abbott are going to extremes with the constant campaigning, they are saturating Australia.

The histories of New Media identify many technologies which enabled us to communicate with one another and recognising the history of new media illustrates just how advanced science and technology is today. Without media, new and old, it limits our communication portals. Not only would it of been very different for family and friends to communicate with each other like they do today but also for politicians. More importantly, politicians to communicate with the public. There are advantages and disadvantages being able to communicate with Australia anywhere, anytime isn't there? On one hand they can show us the "real" Tony or Julia but on the other they are more likely to make a mistake if their every move is being tracked.

A day in the life of Tony Abbott Angry Kevin



- Georgia Dixon



3D is taking over the world!


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Monsters Vs Aliens will be one of the first films to showcase on Sky's 3D channel


It seems the 3D craze has just about achieved world domination in the movie industry. Almost every new film advertised is being released in 3D. Blockbuster hits Toy Story 3, Monsters Vs Aliens and Up all had great success in their release as 3D films. Following hot off the heels of such success, leading TV company, Sky, are launching a 3D channel to allow viewers to experience 3D at home. Jeremy Darrock, Sky's Chief Executive, spoke about the revolutionary channel, stating that the new technology will mean people will get the current cinema experience from the "comfort of their living rooms”. Sky proposes to launch Europe's first 3D channel in millions of UK homes on October 1st; much to the delight of the nation’s couch potatoes who now won’t need to venture out to the cinema to get the 3D experience.

However, this new technology comes at a price...the price of a brand new television! In order to get the "full 3D experience", viewers will need a new 3D-enabled TV. So, as is conventional with technological advances, it’s out with the old and in with the new.

What exactly does the future hold? If technology continues to advance at the current rate, will we be investing in holographic-enabled TV's in the near future? I guess only time will tell. I think that the target market for such technology will be high-earners with greater disposable income. The technology is likely to be available at most electrical stores. I predict that holographic-enabled TV's will be available in the near future, potentially 2020. Advances in technology are occuring so frequently that it may even be before that. In my two decades, I have experienced colour television, High Definition television, Blu-Ray and now, 3 Dimensional television. Technology has come on in leaps and bounds and I believe that next leap to be just around the corner.


Sophie Greenly

References:

Daily Mail. http://www.dailymail.co.uk/sciencetech/article-1298685/Sky-launch-3D-channel-October.html. Last Accessed 29th July 2010.






The Decision
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Lebron James is arguably one of the most recognizable athletes on the planet. His every move on the court is dissected and broken down throughout every season, . His brand is considered one of the most profitable in the world, when straight out of high school, James signed a seven year ninety million dollar deal with Nike, having never stepped on an NBA court. However, his image took a severe blow, with him announcing which NBA team he was signing for on national television called The Decision.
The hour long presentation was pitched to ESPN by LRMR, Lebron’s marketing company, which his three best friends run, as a way to announce which team he will be playing for in 2010-2011 season. LRMR bought an hour’s worth of ESPN’s coverage, with the proceeds of the event going to Boys and Girls Club of America. What followed was a bloated ill-conceived piece of television broadcast on July 8th 2010 on ESPN.
In the lead up to the announcement, ESPN dedicated:


· Three hours of Sportscenter wondering where he would go
· The hour for the “The Decision” (which contained a hilarious meme spoken by James himself: “I’m taking my talents to South Beach”, which is now being used as a reference to masturbation

· And two further hours of analysis were designated by Sportscenter panellists, ignoring the fact that there were twelve baseball games, world cup semi-finals, and world sport at large

Forget the fact that it was a commercial success (approximately 10 million people watched the live broadcast), ESPN paid for this story, plain and simple. Not only did they auction off prime-time television for LRMR, but they let James choose the interviewer, drawing out the suspense with sixteen questions before finally announcing he was heading to Miami.
In this day and age of social media, where celebrities can announce what movie, album or TV show they are working on by means of a press conference, PR statement or less than one hundred and forty characters, Lebron James showed us the what not to do when announcing a decision.
How could LRMR have delivered this information?
what should happen to ESPN for endorsing this? Fines? Sanctions?
Will this happen again with another sportstar/celebrity announcing big news in their career/life?


By Eoghan Burke

References

Akron, Ohio AP, May 21st 2003. http://sportsillustrated.cnn.com/basketball/news/2003/05/21/lebron_upperdeck_ap/, (Accessed August 13th 2010)
Nielsen Company, July 12th 2010. http://blog.nielsen.com/nielsenwire/media_entertainment/nearly-10-million-u-s-viewers-watch-lebrons-decision/, (Accessed August 16th 2010)


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What is popular culture transpires to the television...eventually. The lines between real-life drama and television drama are blurring, or television is just swimming wealthily alongside real-life.
It was popular to be:
· A lawyer (Ally McBeal, The Practice) or
· Work in the crime industry (Law & Order: [insert sub-show name here]),
· A doctor (Scrubs, Nip/Tuck),
· A movie star (Entourage)
· An office worker (The Office)
· And now it’s popular to be in advertising (Mad Men).


I only named a few, the list goes on. In the world of commerce, it is about protecting and sourcing your work. These television dramas are based on real lives; obviously, without the inflated dramatic incidents.


Another element concerning commerce is sites like Quicksilverscreen where can you watch these shows for free. Usually, the company finds the free content and removes it but there are a tonne of other sites just like it. What happens then?

Furthermore, the shows are approaching new mediums like avatars to engage their audience. I wonder if a graphic designer drama will be next. Or does it already exist? A carpenter drama? A bus driver drama? - Georgia Dixon





RE: Mad Men Yourself

As mentioned by Georgia television has been using the generic lives and careers of everyday people as a source of entertainment. By simply being inspired by an occupation as simple as working at a paper company (The Office) writers of today can create a narrative that stands out from the typical programs seen on television or film. When considering the topic of new media and this trend I realised that there were two shows that came to mind. These shows were; "The IT Crowd"and "The Big Bang Theory". These two shows deliver a different point of view from the lives and careers of people usually labelled to be 'nerds' or 'geeks'.

The IT Crowd is an award-winning English show from writer Graham Linehan. The shows premise is according to the Channel4 website (2010), "of being banished from the ivory towers of Reynholm Industries, the IT crowd lurk below ground, avoiding work and social contact in equal measure." Some episodes of the show have addressed upcoming new media topics. An example of this is when the IT crowd become immersed in the world of instant messaging. During the episode the characters stopped speaking to each other in preference to communicating through their computers despite the fact that their desks are only an arms length away.

The Big Bang Theory on the other hand, although not directly drawing inspiration from new media topics, explores the more intellectual and theoretical side of technology, physics, engineering and astrophysics. Much similar to The IT Crowd the Big Bang Theory provides a perspective into more stereotypical view of high intellectuals. The website describes the show as follows;



"Leonard and Sheldon are brilliant physicists, the kind of "beautiful minds" that understand how the universe works. But none of that genius helps them interact with people, especially women. All this begins to change when a free-spirited beauty named Penny moves in next door. Sheldon, Leonard's roommate, is quite content spending his nights playing Klingon Boggle with their socially dysfunctional friends, fellow CalTech scientists Wolowitz and Koothrappali. However, Leonard sees in Penny a whole new universe of possibilities... including love."
- The Big Bang Theory Show, 2010

With many writers opting to use more everyday experiences into their programs it is pleasant to find shows such as these which allow more introverted people to relate to popular entertainment products. These shows are not the only ones that look into the subject of technology or new media trends, there are often nods to these topics through animation such as South Park or Family Guy. It is interesting to note that while we consume this new media content we can't help but find them using the topic as inspiration for an episode, tellevision series or film.


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Group Picture


REFERENCES


The Big Bang Theory, 2010. The Big Bang Theory Show. http://the-big-bang-theory.com/about/ (accessed October 18, 2010)
The IT Crowd, 2010. The IT Crowd - Channel 4. http://www.channel4.com/programmes/the-it-crowd (accessed October 18, 2010)
The Office, 2010. The Office U.S. TV Series. http://en.wikipedia.org/wiki/The_Office_%28U.S._TV_series%29 (accessed October 18, 2010)


by Jayce Silvallana